Thinking of content can seem like a drag. You don't know where to begin or what will appeal to your audience. Peaking into what works for your competition isn't going to work for you. They have a niche and you have to find yours. Your audience wants to hear what YOU have to say, not your competitor!
The importance of social media in marketing has skyrocketed in the past few years. What started off as a medium to connect people has evolved into a medium to connect brands with their target audiences.
A brand’s presence on social media allows them to interact with their audience and build a loyal consumer base. Social media can not only connect you with brands but also helps you find reviews about those brands.
Using content pillars for social media is a great way to stay organized, be consistent, and create high-quality content your audience will love.
Read more about content pillars and how to effectively use them here: https://later.com/blog/content-pillars-for-social-media/