D’on Cosmetics
D’on Cosmetics is an international, minority, and woman-owned production and distribution cosmetics company, which specializes in vegan and cruelty-free beauty products for every skin tone, gender, and level of makeup artistry.
Founded in 2015 by makeup artist and social media influencer, Summer D'on Bell, formally known as Summer D’on. The company is headquartered in Atlanta, Georgia. D'on was influenced by her mother Desma and grandmothers, through their daily beauty routines and collections of makeup. After discovering a new passion for all things makeup and beauty, she became a self-taught makeup artist and beauty YouTuber with her first makeup tutorial debuting in 2013. The Georgia native later went off to study Spanish and Business Management at the University of Alabama in Tuscaloosa, Alabama, where she was able to use her background of entrepreneurship and previous makeup artistry to start her self-titled cosmetics company, D'on Cosmetics.
D’on Cosmetics removes limitations and assures that each customer is able to feel beautiful without cutting any corners. The company prides inclusivity by creating vegan and cruelty-free products for every level of makeup artistry, beginner consumers and professional artists alike.
Today, the company continues to develop products that inspire self expression and creativity through the talents of all artists around the world.
1. How do you make sure that your products stand out in a dominating industry?
“D’on Cosmetics prides itself in creating quality products by using the finest ingredients and creating products that cater to all levels of makeup artistry, we are a company that celebrates everyone’s inner artist, beginner consumers and professional artists alike. To leave our green thumbprint on the beauty industry, all of the D’on Cosmetics packaging is recycled, biodegradable, and sourced from Pakistan.”
2. How do you provide quality before the purchase of your products?
“Before purchasing our fan-favorite Loose Setting Powder, customers are able to request samples of the shades they are looking to purchase, they can get shade matched by our makeup artist team, or book a makeup application session with one of our professional makeup artists across the country that can test our products on the client during their session.”
3. What creative aspects did you incorporate into your business when starting?
“When launching D’on Cosmetics, I wanted to make sure every product had a small innuendo of everything that represented me as an artist. The first product that really showcased that was our Me, Myself, and EyeTM eyeshadow palette, where I included shade names from moments of my upbringing: The Capstone, representing my alma mater; Satchel, my first dog; and many more small pieces of me. In January of 2022, we launched four Liquid Lip Kits that are named after some of the greatest cities in the world since I hold traveling near and dear to my heart. Most recently, we added four all-new eyelash styles named after the most important women in my life, that also introduced makeup to me.”
4. If a potential customer was unsure about your business, what would be your sales pitch?
“D’on Cosmetics is an international, minority, and woman-owned production and distribution cosmetics company, which specializes in vegan and cruelty-free beauty products for every skin tone, gender, and level of makeup artistry. D’on Cosmetics removes limitations and assures that each customer is able to feel beautiful without cutting any corners. We promote inclusivity by creating vegan and cruelty-free products for every beauty enthusiast.”
KEEP UP WITH D’ON COSMETICS:
Personal socials: summerdonbell
Business IG: doncosmeticsofficial
Business Twitter: doncosmetics
Email: info@doncosmetics.co
Website: www.doncosmetics.co