Who is your ideal customer? Where do they shop? What are their hobbies? What type of drink would they order at a bar? Do you even know? Well if not, it’s okay. We’re going to change all that with these AMAZING marketing tips for 2022!
Find the Right Words: It's All About SEO
Search Engine Optimization (SEO) is a great way to enrich your content and get some eyes on your company's web page.
But implementing SEO is more than merely plugging in the right words. Sure, you can potentially pull in coffee lovers with keywords like 'new coffee makers' and 'best coffee.' But with an impactful and cohesive SEO keyword strategy, you can take it to a new level.
Follow the Leader
You’re never going to achieve a high level of success if you simply copy what your competitors are doing. But that doesn’t mean you should ignore them entirely. You can learn a lot from other companies, so don’t shy away from closely examining their marketing strategies.
Imagine you’re leading the marketing for a company that continually comes up short on social media. Maybe this is due to pitch slap. Or perhaps you’re struggling to maintain a consistent posting strategy.
By following the social leaders in your space, you can see what is and isn’t working. And of course, you can also use some of what you find in your own marketing plan.
Invest in Online Events
Online events (such as webinars, seminars, or product launches) are always a great way to spread the word about your brand to your existing clients and potential new ones.
Consumers don’t want to hear how fantastic your product or service is. What they want to know is the story about the time you helped to solve a specific problem.
Keep in mind that you don’t have to post every day. Better to provide higher quality content less frequently, but be sure that whatever you are delivering is relevant, engaging, and beneficial.